Very excited for today’s post because I’m featuring my lovely friend, Valerie Hammer. If her name sounds familiar, it’s because it should. She’s the incredible hair and makeup artist behind my latest photoshoots with Joseph Tran – click here and here to see which posts I’m referring to.
In addition to her day hustle, she also sells THE cutest masks online. She agreed to tell us a bit more about her new business so let’s get to it friends! Make sure you check out her selection by clicking here, and let me know which print YOU like best. Mine’s a tie between sushi and flamingos!
How did VHMasks come to be?
It actually didn’t start as a business idea at all. I’m a makeup artist by trade, and my work requires being face to face with clients. Unfortunately, when the pandemic hit, my work came to a screeching halt. While being home bound during the first few weeks of quarantine, like the rest of the world, my eyes were locked on the news and the shortage of PPE for all of the frontline workers, and I wanted to do something/anything to help.
As a makeup artist, I’m used to keeping my fingers busy, and since I couldn’t work, I figured I’d keep them busy by figuring out how to sew masks for some of my frontline worker friends! Fabric stores were sold out, and online delivery was severely delayed, so I managed to source materials from donations.
Once PPE production reached a point where the shortage no longer existed, and fabric stores resumed their inventory, I redirected my new found craft to purchasing “cute” fabrics for friends and family. They started sharing, and I kept getting inquiries! And…it just evolved on it’s own. I still price them low because for me, it’s more about being able to protect people, in a way that makes them feel good.
How does sizing work?
It’s based on age! Some of the biggest challenges when it comes to mask wearing is getting a good fit when it comes to children. Luckily, I have a tiny little model at home, who has been my VERY vocal quality control manager. He’s helped me perfect the sizing and will not hesitate to let me know if I need to make something “more comfortable.” I custom make every mask for ages 2 to Adult XL!
What are some of your bestsellers?
My chambray fabrics tend to sell out the quickest, followed by my solid sparkles, “Kiss” prints and flamingos. People LOVE flamingos, who knew? My personal favorite are my lip prints!
How do we purchase masks from you?
Instagram DM. Because I custom make each mask based on size, print and strap preferences, I like to ask questions for each order.
SO, who’s excited to get their mask on! A huge thanks to Val for taking the time to answer my questions. I post new content on the blog every Monday, Thursday and Saturday so make sure you check back soon. ‘Til next time, friends!